A business owner wrote me about pages 84-85 in our new book, Exit With Style, Grace, and More Money, saying he loved the message about “what makes buyers tick” and “what turns buyers’ heads.” Here’s what resonated with him.
Three things will turn buyers’ heads:
- Stand Out from the Crowd: Buyers have plenty of options, so you’ve got to make your business shine. What sets you apart? Maybe it’s your cutting-edge tech, your loyal customer base, or your rock-solid reputation. Whatever it is, make sure potential buyers understand your competitive advantage.
- Show Them the Money (Again): Buyers want to know they’re getting bang for their buck. Show them the growth opportunities and the potential for expansion.
- Keep It Clean: Buyers like things neat and tidy. Keep your facility looking great. The same goes for having financial records, transparent operations, and a smooth transition plan. How can you make it easier for buyers? Do mock due diligence, clean up any messes, and lay out a clear roadmap for the future.
Remember, selling a business isn’t just about finding someone with deep pockets; it’s about finding the right fit.
“Decline is a choice.” Charles Krauthammer
“Just when you get sick of saying something is just when other folks are beginning to hear it.” Cecile Richards