Every business buyer we know wants to grow the company they acquire. So it’s important for owners/sellers to stay on top of their market and its trends.
A great example of this is the clothing industry, which is seeing increased sales in women’s sizes 6 and 8 because people taking Ozempic and other weight loss drugs are replacing their size 12 and larger wardrobe items.
With over 15 million Americans having tried these weight loss drugs it’s not an insignificant market change.
The lesson is, always be on top of your market.