While at the lake we don’t have broadband, Netflix, On Demand or our DVR. What we have is a handful of over-the-air TV stations and a DVD player, on which we recently watched a couple of old comedy classics, Caddyshack and Animal House.
After watching them I realized that three of the top five original members of Saturday Night Live were in those movies (Bill Murray, Chevy Chase and John Belushi). That show was cutting edge, hilarious and changed the viewing habits for many people of that generation. No longer was it, “What are we going to do on Saturday night?” but, “What are we going to do and where will we be to watch SNL?
It’s great when we can say that we do something that positively changes the habits and lives of our customers/clients, the same way SNL changed the Saturday night schedule of millions of people.
A logical question is, where exactly do you do to have that kind of influence? If you don’t know the answer (in business anyway) you should figure it out. It’s called your value proposition and it’s your reason for being profitable.
“Your whole life passes in front of your eyes before you die. This is called living.” Terry Pratchett