Who believes that it was an accident when an Apple employee left a prototype of the iPhone 5 at a bar?
It happened with the iPhone 4, created a huge media buzz, supposedly got an employee in trouble and everybody expected tight security in the future. Then, a month or so before the 5 comes out it happens again. I know that if I worked for Apple I’d be so cautious with a prototype that I wouldn’t take it out of my office much less my pocket, and definitely not in a bar.
On our own scale, we need to learn to be as creative as Apple when it comes to creating buzz. Buzz like that of a new model phone being discovered in a public place.