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I had my annual client breakfast in February. My guest speaker was Aaron Blank, owner of The Fearey Group, a Seattle PR firm ( His topic was, “How to break through the noise in a world of communication chaos.

His presentation was extremely well received by the group of diverse-business owners (manufacturing, service, software, distribution, blue-collar, white-collar, etc.). Aaron mentioned how important it is to embrace your influencers, build your brand, how SEO and PR are intertwined these days, and gave some great tips on technology projects to make the job easier.

He finished with five tips. You’ll notice how four of the five are constantly mentioned or used in this memo.

  1. Use video, including live video such as Facebook Live.
  2. Blog, blog, blog, and have guest posts and blog for others.
  3. Publicize any news (about your firm and you).
  4. Reporters still matter but you have to target them and show them value.
  5. Build a large network.

His bonus tip might be the best of all – Keep it short and simple.

“The world is full of magic things, patiently waiting for our senses to grow sharper.” W. B. Yeats

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