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One of my sons convinced me to (finally) signup for Amazon Prime Photos, which Amazon defines as, Secure unlimited photo storage and enhanced search and organization features in Amazon Drive for you and the members of your Family Vault.” In other words, a great place to backup and store all your digital pictures, and it’s included in the annual Prime fee.

What are some of the other Prime benefits, besides free two-day shipping?

  • Videos, including free movies, TV shows, and Amazon produced content.
  • Kindle First, a free Kindle book every month (to own, not borrow).
  • Kindle lending library.
  • Some same day, two-hour, and restaurant delivery.

I could go on and on, the above are things we use and the list on their website is about a foot long.

What does this mean? It means they are ingraining themselves into many parts of our lives and creating customer loyalty. Their goal is to have you and me think, when we need something, check out Amazon, which many of us do too often as it’s so easy.

What are you doing so your company is the first, and only, thing people think of when they need what you have? My goal is to be front-of-mind when everybody I know is asked about business buy-sell, exit planning, and related. You do this by:

  • Staying in touch (like this weekly memo, events I put-on, etc.)
  • Offering value, before, during, and after someone hires you
  • Doing great work

This doesn’t just happen. Amazon had a great idea (pay a fee for free shipping), added a lot more to the program, and ingrained themselves into the lives of many people.

“The future is already here; it’s just not evenly distributed yet.” William Gibson

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