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While watching the TV show, “Bar Rescue” the other day the host told the owners of a bar/restaurant (who wanted to increase their business from tourists) that the best thing they could do was attract and please the locals because the word will spread and the locals will refer the visitors to their favorite places.

On a conference call the other day the following was said, “Make getting referrals as much a part of your day as returning phone calls.”

A speaker recently had a slide that said when it comes to getting customers, “We are relentless.”

The bottom line is whether a consulting firm like mine, a restaurant, a manufacturer, training firm, store or anything else our number one priority has to be to get new customers. We do that by providing exceptional value so that our customers will send us their friends and family. We also can’t be afraid to ask for whom we can help.

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