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We hear a lot about word-of-mouth marketing, so, what exactly is it. Here’s an example.

  • In January we got a Hurom slow juicer and started making great juices at least once a day.
  • In February my cousin Katie, and Ross, visited from Arizona and had one of our juices. They both bought a similar juicer.
  • In July two of my wife’s high school friends visited her at our cabin. Both were so impressed by the juicer they ordered one on Amazon while there.
  • In August Katie and Ross visited the cabin and told us that three of their friends had bought juicers, after seeing theirs.

Hurom has sold at least seven juicers as a result of our initial purchase. That’s word-of-mouth marketing. Are you getting enough word-of-mouth marketing? It’s the best marketing there is.

A few times a year I teach a class at the SBA office on “Getting Your Consulting Business to the Next Level.” I always recommend the book, The Secrets of Word-of-Mouth Marketing by George Silverman (Amacom, 2001). It’s filled with great strategies and tactics to increase referrals, accelerate the sales process and more.

Of course, as with the juicer, the best thing you can do is provide fantastic service or a great product. That’s what gets people talking!

“Flattery is like chewing gum. Enjoy it but don’t swallow it.” Hank Ketcham

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